Content Marketing Manager - Socio

Cisco Systems
Full time | Full day

Content Marketing Manager - Socio

Posted 21 October by Cisco Systems

  • San Jose
Socio, now a part of Cisco, is an end-to-end platform for virtu al, in-person, and hybrid event management that powers immersive, inclusive, and interactive experiences for events of all types and sizes around the globe . As an element of the WebEx Suite, Socio will enable the organization to bring forward the most comprehensive hybrid event management solution

We’re looking for a Content Marketing Specialist who understands how to meld their creative instincts with our brand voice. As a key member of our Content Marketing team, you’ll write a lot, especially blog posts, ebooks , email and website copy. Your work will be critical in growing our organic traffic as we execute an SEO-optimized content model. A demonstrated grasp of basic SEO copy practices (keywording, microcopy, image tagging) is required

W hy You’ll Love Cisco
We change the World, you will become passionate about your employer and the brand you represent. Everything is converging on the Internet, making networked connections more meaningful than ever before in our lives. Our employees' groundbreaking ideas impact everything. Here, that means we take creative ideas from the drawing board to dynamic solutions that have real world impact. You'll collaborate with Cisco leaders, partner with mentors, and develop incredible relationships with colleagues who share your interest in connecting the unconnected. You'll be part a team that cares about its customers, enjoys having fun, and you'll take part in changing the lives of those in our local communities. Come prepared to be encouraged and inspired

What You'll Do (Responsibilities of the job function)

Research and write blogs and other content on topics important to event organizers (2+ per week to start)
Use data to guide smart, informed copy decisions (SEMrush, Google Analytics, etc )
Layout and optimize blogs and other pages in WordPress, integrating department feedback
Use Hubspot to create & optimize landing pages, emails, pop-ups & more to promote content
Reoptimize and repurpose existing content (e.g., blogs, decks, downloadables )
Assist with special projects (e.g., ads, website updates, email, social)
Champion editorial first principles (e.g., define audience, message, and depth)
Foster harmonious relationships internally and externally

Who You'll Work With (The group they will work IN and SUPP O RT)
If you’re our ideal candidate (and we’re your ideal company), you’ll join a growing Marketing team at a hyper-growth division of Cisco. As such, you must be collaborative, highly communicative, and able to take constructive feedback. We aim for exceptional quality AND quantity. To do that, we continually test and refine our editorial processes. Flexibility and a sense of humor are must-haves

Who You Are (Requirements – Educational, Soft skills, Software, etc …)

( QUick blurb around - “What type of individual succeeds in this role”)

Our minimum requirements for this role:
2 + years of copywriting experience, preferably in a B2B SaaS environment
Exposure to relevant software, including Hubspot , Wordpress , and Canva
Enthusiasm for, knowledge of, ability to become an expert in the events industry
Ability to quickly grasp and produce authoritative content on unfamiliar subject matter
Insanely high attention to detail, but still able to work quickly and confidently
Enthusiasm about expanding your skills across different types of content and channels
A holistic approach to content so it performs well across all channels
A strong action bias combined with a growth mindset
Ability to take criticism well and rapidly integrate it
Adaptable. Things change quickly in the startup world, and the ideal candidate shows a willingness to wear multiple hats on the Marketing team

Why Cisco
#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all

We embrace digital, and help our customers implement change in their digital businesses. Some may think we’re “old” (36 years strong) and only about hardware, but we’re also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do – you can’t put us in a box!

But “Digital Transformation” is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)

Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart . Because without diversity of thought and a dedication to equality for all, there is no moving forward

So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us!

#WeAreCisco

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